Sr. Email Developer | December 2021 - June 2025

• Primary developer for transactional, marketing, and lifecycle emails supporting all 4 Columbia brands (Columbia Sportswear, SOREL, Mountain Hardwear, and prAna) for North America and Europe.
• Drove migration of over 90 hand-coded HTML email templates, hundreds of HTML components, and all associated customer journey processes from Epsilon to Emarsys platform.
• Initiated improvements to rendering, localization, customer journeys, and dynamic content.
• Collaborated as email SME on cross-functional team to ensure accurate data requirements and integrations from order management systems and AWS.
• Used Twig-based Emarsys Scripting Language for dynamic content, personalization, and localization.
• Developed and supported 100+ email templates for Bazaarvoice, Bluecore, and Order Dynamics.
• Created comprehensive documentation and training videos outlining processes related to developing emails from start to finish.
• Provided technical support for internal staff members within marketing and technology departments for troubleshooting issues related to emails.
• Conducted ongoing audits of emails to identify potential problems/opportunities for improvements to rendering and deliverability.

  Email Developer (Ecommerce Web Developer) | January 2016 - December 2021

• Sole developer of HTML email templates and template components for transactional, marketing, and lifecycle messaging supporting all 4 Columbia brands globally: Columbia Sportswear, SOREL, Mountain Hardwear, and prAna.
• Improved and enhanced customer experience by redesigning transactional emails to render responsively on multiple devices.
• Used FreeMarker and other scripting/token languages to display customer and order data from JSON payloads.
• Subject matter expert (SME) for Epsilon Agility Harmony platform.
• Developed and supported templates for Bazaarvoice, Order Dynamics, and Blue Hornet.
• Configured email automation workflows using triggers based on external events or predetermined dates and times.
• Ensured consistent rendering across all platforms using Email on Acid and API testing tools.
• Collaborated as email SME on cross-functional team to ensure accurate data requirements and integrations from order management systems and AWS.
• Provided technical support for internal staff members for troubleshooting issues related to emails.
• As part of a team, maintained and developed ecommerce websites for Columbia Sportswear, SOREL, Mountain Hardwear, and prAna.
• Led efforts to adhere to ADA best practices for compliance with web accessibility regulations and a culture of inclusivity; served as tech lead on Accessibility Committee.
• Developed components in Adobe Experience Manager.

  Web Portal Designer/Developer | July 2010 – January 2016

• Modernized UIs for internal web applications.
• Analyzed and documented user requirements, use cases, data flows, and workflows.
• Designed new theme and graphic elements for IBM WebSphere Portal application.
• Customized Bootstrap for front-end development of new MVC applications.
• Built front end structure for portal application in JSPs using HTML, CSS, and Java scriptlets.
• Designed UI for new version of vehicle assembly web application
• Evaluated bugs and feature requests for priority status; diagnosed and resolved or routed bugs.
• Provided application training and support.